Social time has now overtaken TV
"Every year we’re seeing more and more time being spent on social media. It’s increased so much that it’s overtaken TV, with the average internet user spending about 15 minutes longer each day on social platforms than watching TV." -Global Web Index Data
KNIGHT IN THE MORNING
"Knight in the Morning” was the first of its kind in North America. Streaming LIVE on Facebook, it is an engaging, topical, and informative morning show that quickly captivated viewers from day one. Over 100, 30+minute live-streams were viewed across the globe - on six of seven continents.
The digital platform is an exciting gateway. The mechanics of getting to air is a fierce rival of conventional broadcast with very few limitations.
"Knight in the Morning" is a day break spark for dedicated viewers who routinely interact with the popular host "and" each other. Every weekday there is a unique adventure, taking viewers to places they have never been: We stood with the audience on the restricted runways of Canada’s busiest airport to release a bald eagle and watch it soar while chasing other birds from the flight path. We joined the gorillas for breakfast at the Toronto Zoo, and walked the busy streets of Toronto while blindfolded and guided by a CNIB representative, to experience loss of sight. We strapped viewers in as we ziplined across a lake, and went behind the scenes in the kitchen and living quarters of a local firehall to witness the incredible bond of a platoon. And yes, we celebrated "World Rat Day".
Each morning we greeted our online family with something new, exciting, and unconventional.
“Knight in the Morning” was honoured with a Bravo Award nomination at Bell Media in recognition of its innovation, creativity, and engagement.
First of its kind in north america
“…You simply can’t match Anwar’s energy and humour, but what really makes him different from most MC’s is his keen sense of observation and his insight into the human condition. He knows how to foster strong relationships, is sincere, uplifting, and engaging. We will never forget how much he contributed to our success on that special evening.”
“…Anwar Knight is an exceptional talent. His ability to captivate and engage an audience made our most recent event (SCF's 18th Annual Gala) a remarkable success. I would not think twice before involving Anwar in any upcoming events with all of my clients.”
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